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| Velour |
| ヴェロアー |
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Karl-Wilhelm Björk, Womenswear
カールウィルヘルム・ビヨーク （レディース） |
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Per Andersson, Menswear
ペー・アンダソン （メンズ） |
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Where are you from? |
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Sweden. |
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Where are you based now? |
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Gothenburg, Sweden's west coast. |
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What's your educational background? |
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BA Fashion Design, Swedish Shool of Textiles, MA Textile Design. Internship Vivienne Westwood Ltd. Karl-Wilhelm Björk Womens design. |
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What is the concept of your label? |
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Karl: Velour women works with extreme siluettes insprired of bauhaus, 80s, 90s and sport. We create an aura around the line trough twisting between opposites: classic-street, glamour-sports; oversized-shrinked; natural-synthetic; hot-ugly; gorgeous- boring; culture-superficial.
Per:
The minimalist silhouette has elements of volume; reworked 80s gympants into a more classic feeling, flagrant wide at top but with narrow, lower legs. Boxy untucked shirts give the upper silhouettte a casual look. Frequent use of geometrical squares in the collections symbolise the experimental design. |
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What message do your creations send? |
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Karl: Still cliché things as peace & quiet, meeting of life, fulfillment, attention, love, sex, money and luxury.
Per: I see a person who, as a boy, lived in the youth culture but has grown up and become a MAN. There is value in classical style which signals maturity and self-assurance. There exists an excitement between continuing youthful energy and marking your place in life with maturity and confidence. |
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