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| Hall Ohara |
| ホール・オハラ |
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Steven Hall スティーブ・ホール |
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Yurika O-hara ユリカ・オハラ |
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Where are you from? |
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Steven: England.
Yurika: Japan. |
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Where are you based now? |
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London. |
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What's your educational background? |
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Fashion Design Womenswear at Central Saint Martins College of Art & Design. |
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What is the concept of your label? |
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Our design ethos is to initiate a total critique on reason and exploit the mechanics of inspiration. We use a sort of Neo Dadaist approach & disregard the familiar constraints of logic, reason and common sense. Choosing instead a series of detailed processes which limit our control over the final conclusion. We use profound imagery to free ourselves from the rational & discursive order taught in fashion school by offering a different logic & a fresh approach to wearable forms. |
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What message do your creations send? |
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Imaginative, instinctive, spontaneous & free. |
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