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| AB Irato |
| アビイラート |
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Alexandre Miel アレキサンドレ・ミエル |
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Benjamin Moureau ベンジャミン・モロー |
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Where are you from? |
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France. |
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Where are you based now? |
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Paris, France. |
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What's your educational background? |
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Alexandre worked 6 years with Hedi Slimane developing the collections with Dior Homme Benjamin on the other hand spent 5 years in Parisian gastronomy association. The association of these two talents proposed to express all their knowledge & energy into a clothing collection and the idea for AB Irato was born. |
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What is the concept of your label? |
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AB Irato is a Latin phrase which qualifies what comes from irritation. Their clothing inspiration is consumed with the humour of dated references from popular culture, street clothing as well as past dated fashions & disco music. It is a fresh and luminous fashion with carefully worked, precise lines and controlled volumes which seek to experiment with body proportion & re-examine the the balance of male and female fashion. |
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What message do your creations send? |
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Precisely comfortable… fashion which is recognizable by its bonne humeur (good mood). |
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